Global Sports Drinks Market Statistics, Development and Growth 2021

 

 

With Sweden having some of the most lenient COVID-19 regulations in the EU, this meant that gyms and on-trade establishments have remained open during all of 2020. However, these venues have had social distancing requirements put in place, with consumers asked to stay one metre away from other people. As elderly consumers mainly drink sports drinks in Sweden, the outbreak of COVID-19 made this consumer group particularly vigilant about socialising in public, and as such, many opted not to visit...

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Euromonitor International's Sports Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

 

Why buy this report?

* Get a detailed picture of the Sports Drinks market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

 

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

 

 

KEY DATA FINDINGS

2020 IMPACT

Despite gyms and on-trade establishments remaining open, sports drinks record an on-trade double-digit decline

Sports drinks record a decline in off-trade volume sales as consumers focus on essential items throughout 2020

Powerade from Coca-Cola extends its share, as Pripps Sport Energy leaves the landscape

RECOVERY AND OPPORTUNITIES

On and off-trade growth recover from 2021; however, sales are challenged by low-level distribution

Little innovation over the forecast period, with no private label offerings expected

Sports drinks are viewed as unessential items by new consumers, hindering performance

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2015-2020

Table 2 Off-trade Sales of Sports Drinks: Value 2015-2020

Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020

Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020

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Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020

Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020

Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020

Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020

Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025

Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025

Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025

Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

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EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025

CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020

…... continued

 

 

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