Global RTD Tea Market Statistics, Development and Growth 2021

 

Having contracted during 2019, off-trade current value sales of RTD tea will return to growth during 2020. During the review period as a whole, off-trade current value sales of RTD tea have been buoyed by tax increases intended to reduce demand for soft drinks containing sugar. Off-trade volume sales of RTD tea will also see an improved performance during 2020, with no more than a slight decline. However, on-trade volume sales – which are very low in absolute terms – will plunge by almost a quar...

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Euromonitor International's RTD Tea in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

 

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

 

Why buy this report?

* Get a detailed picture of the RTD Tea market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

 

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

 

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Table of Contents

 

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions undermine on-the-go consumption

Carbonated RTD tea and kombucha see strong demand growth due to their perceived healthfulness and widening distribution

Leader Tine SA is coming under pressure, particularly from private label

RECOVERY AND OPPORTUNITIES

Increased on-the-go consumption will drive rebound in off-trade demand

Naturally sweetened offerings will put pressure on established players

Recovery in on-trade demand will be gradual, as the economic impact of COVID-19 lingers

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020

Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020

Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020

Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020

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Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020

Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020

Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020

Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020

Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020

Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025

Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025

Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025

Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

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Foodservice vs retail split

What next for soft drinks?

CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025

CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020

Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020

Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020

Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020

Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019

Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019

Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019

Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019

Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020

Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020

…... continued

 

 

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