Global RTD Coffee Market Statistics, Development and Growth 2021

 

 

RTD coffee sales are negatively impacted by COVID-19 in 2020, as the consumption of RTD coffee was almost exclusively out of home and most often in office environments. Therefore, restrictions caused by COVID-19 have created a significant challenge for the category. There has been some consumption translation, thanks to the widening availability of RTD coffee online. It is still a relatively small and niche category in Romania, thus there is still some scope for it to grow. It is expected that,...

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Euromonitor International's RTD Coffee in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

 

Why buy this report?

* Get a detailed picture of the RTD Coffee market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

 

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

 

KEY DATA FINDINGS

2020 IMPACT

Loss of out-of-home consumption opportunities create declines in RTD coffee

Historical challenges remain, but future opportunities also appear

Coca-Cola maintains its significant lead in RTD coffee, but needs to seek new promotional strategies to continue gaining shares

RECOVERY AND OPPORTUNITIES

Opportunities for good growth potential with ongoing new product developments

A return to on-the-go lifestyles will boost demand for RTD coffee

High-quality, vegan and low/no sugar variants expected over forecast period

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2015-2020

Table 2 Off-trade Sales of RTD Coffee: Value 2015-2020

Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020

Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020

Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020

Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020

Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020

Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020

Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025

Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025

Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025

Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

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EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025

CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020

 

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Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020

Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020

Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019

Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019

Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019

Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019

Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020

Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020

Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020

Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020

Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020

Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020

Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020

Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020

Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020

Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020

…... continued

 

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