Global Consumer Segments Market Statistics, Development and Growth 2021
Companies seeking to go beyond demographics to better understand their target markets have a variety of segmentation tools at their disposal. Euromonitor International’s Survey team took a top-down approach of segmenting consumers based on broad survey data including consumer habits and preferences across many areas of life.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table
of Content
Exploring
Four New Consumer Segments
Euromonitor
International
December
2018
Introduction
Fitness
Enthusiast
Eco-conscious
Consumer
“Good-for-me”
Seeker
Leisure
Traveller
…...
continued
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