Global Beard Grooming Products Market - Growth Drivers, Opportunities and Forecast Analysis to 2026
Summary - A new market study, titled “Global Beard Grooming Products Market - Growth Drivers, Opportunities and Forecast Analysis to 2026” has been
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Global Beard Grooming Products Market Overview
The Global Beard Grooming Products Market is expected
to grow at a CAGR of XX% to reach a market value of USD XX million by 2026.
Beard Grooming Products Market are used for basically
maintain the facial hair in a more sophisticated and presentable way. Variety
of Beard Grooming Products are available for making men look for ways to look
good and enhance their appearance. The trend for beards is still strong,
creating new opportunities for products that address beard hygiene, styling and
care. Meanwhile, more men are adopting grooming routines that go beyond the
basics, and which will be driving the market in the forecast period 2019 to
2026.
Global Beard Grooming Products Market – Market
Dynamics
The global Beard Grooming Products Market is primarily
driven by increase in internet penetration in the developing countries such as
China, India and Brazil. This has enabled huge market potentials for e-commerce
businesses. These E-commerce businesses provide convenience and easiness for
shopping to consumers who want to personal care products and devices such as
Beard Grooming Products through online shopping portals. And the other factor
that is boosting the Beard Grooming Products is the increasing disposable
income of the people all around the world and increased focus on looks and
appearances among the world population.
Nearly half (48%) of European men think that one of the
greatest benefits of beauty and grooming products is that they promote a
healthy appearance, followed by improving self-confidence.
In 2018, approximately 40% of men in US maintains facial
hairs and which increased has increased by 15% from last five years. And to
maintain the beard in sophisticated manners the beard grooming products are
helping a lot. And hence driving the beard grooming products market.
However, the regulations by government pertaining to
labelling and packaging of beauty products have hampered the growth of the
Beard Grooming Products Market. For instance, in the US, the Food and Drug
Administration (FDA) regulates the use of chemical ingredients in beard
grooming and other personal products. It does not approve products that are not
compliant with standard regulations. Companies also cannot make false claims
regarding their beard grooming products. Although this will create difficulty
for vendors to penetrate new markets, it will ensure the launch and release of
the quality beard grooming products in the market.
Global Beard Grooming Products Market – Segment Analysis
By Type, the global Beard Grooming Products Market is
segmented into Beard Balm, Beard Oil, Beard Shampoo, Beard Soap, and Others.
Beard Oil dominates in the product segment due to its importance as it helps in
growing facial hairs and also reduces itching. Followed by Beard balm, beard
shampoo, beard soap and then others. It is expected that Beard Oil for Beard
Grooming Products will grow at a CAGR of ~XX% during the forecast period.
By distribution channel, the Market is segmented into online
and offline distribution channels. Offline distribution channel includes
Supermarkets, Specialty stores, exclusive stores, and hypermarkets, while
online distribution channel includes distribution through e-commerce platforms.
Global Beard Grooming Products Market– Geographical Analysis
By geography, the global Beard Grooming Products Market is
segmented into North America, Asia-Pacific (APAC), Europe, South America, and
Middle East and Africa (MEA).
Europe holds the largest market share for Beard Grooming
Products Market, due to increase awareness for person grooming has led to rise
in demand for the Beard Grooming Products Market and also people adopting a
more sophisticated grooming regimen and are motivated to try new products with
top-notch ingredients. North America is after Europe in terms of market share
for Beard Grooming Products due to increase in disposable income of people for
such premium product. However, APAC, Middle east and Africa is after North
America in terms of market share of Beard Grooming Products Market
In APAC, China and India are also holding significant market
for Beard Grooming Products and is expected to increase due the population rise
and the effect of the internet penetration in these developing countries.
Global Beard Grooming Products Market– Competitive Analysis
Key players are adopting strategies such as investing in
R&D, new product launches, expansion in distribution channels to stand out
as strong competitors in the market. Global Beard Grooming Products Market is a
fragmented market with the presence of various global and regional players in
the market. The major players include Edgewell Personal Care, L’Oréal, REVLON,
The Estée Lauder Companies, and Unilever. Other key players in the market
include Beard Balm, Honest Amish, Wild Willies, Cremo Styling, Liberty Premium
Grooming, Smoky Mountain Beard, Wahl and Beardoholic.
In March 2019, the world leader in grooming tools, Wahl
answers the call for beard care products. They launched Wahl’s Beard Care
Products, on the company’s 100th anniversary. The new beard care products are
the perfect complement to the grooming tools and will cater to the problems of
dryness, itchiness, hair loss and skin irritation. Wahl created a line of
products specifically formulated for men and the grooming challenges they face.
In September 2018, Godrej Consumer Products (GCPL) has
launched eight new products men’s grooming category through its brand Cinthol.
The company, which will target tier I and II cities, has launched an innovative
product line that includes combination products such as face wash and shaving
cream, face wash and beard shampoos.
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